At Four Sides Hospitality Consulting, we help independent hotels, motels, and vacation rentals increase revenue and build operational clarity — without burning out your team or diluting your brand.

Our approach combines data-driven revenue strategy with streamlined operations, helping properties grow performance while reducing daily friction.

With typical revenue increases of 15% within the first year across long-term engagements, we help independent properties compete — and thrive — in today's market.

Our Approach

Hospitality is complex. When systems become unclear or decisions feel reactive, performance suffers — and so do your teams.

We focus on four principles that drive lasting results:

Clear pricing logic that your team understands and can execute confidently
Stable systems that work even when you're not personally managing every detail
Empowered teams who can deliver excellent service without constant supervision
Predictable growth built on disciplined strategy, not constant firefighting

Every recommendation is designed to increase revenue while reducing operational drag — creating space for your team to focus on what matters most: taking care of guests.

Revenue Management

Revenue management is at the heart of our consulting practice. We identify growth opportunities, refine rate strategy, and build pricing frameworks that are clear, defensible, and profitable.

Core deliverables:

• Rate structure design and optimization
• OTA and GDS distribution setup and maintenance
• Revenue Pickup Report creation
• Forecasting, compset analysis, and market segmentation
• Rate parity management and promotional planning
• Dynamic pricing strategies for peak and shoulder seasons
• Weekly rate audits and competitive positioning

Our goal is predictable revenue growth, protected rate integrity, and pricing decisions you can confidently explain to your team and defend to ownership.

The result: Gain confidence in your pricing strategy with transparent reporting, expert oversight, and systems that hold up during volatile demand periods.

Marketing & Branding

Escape the Sea of Sameness.

Your brand should tell your property's story, not blend into the crowd. We develop marketing strategies that capture attention, attract the right guests, and convert bookings into loyalty.

Solutions include:

• Digital marketing audits and campaign setup (Google Ads, Meta, and OTAs)
• Social media management and storytelling strategies
• SEO, content creation, and website performance improvements
• Direct booking optimization and conversion analysis
• Brand positioning and creative asset coordination
• OTA listing optimization and visual content strategy

We balance performance data with creative precision, ensuring your message reaches guests who align with your property's character and value proposition.

The result: Marketing that builds brand equity while driving measurable increases in direct bookings and qualified demand.

Guest Experience & Reputation Management

A memorable stay turns guests into advocates. We help your team deliver consistent, personal service and manage reputation across every channel — without scripts or forced interactions.

Focus areas:

• Guest journey mapping and communication touchpoints
• Automated email flows (pre-arrival, in-stay, post-stay)
• Review response frameworks and satisfaction tracking
• Loyalty and return-stay program development
• Integration of review and messaging tools with genuine guest care
• Service recovery protocols and staff training

We ensure your property's voice remains personal, professional, and true to its values so service feels natural, not performed.

The result: Stronger reviews, higher guest satisfaction scores, and a reputation that attracts repeat guests and referrals.

Front Desk & Operational Optimization

Your front desk is the heartbeat of your property — defining the guest experience and setting the pace for operations. We streamline systems and workflows so your team can focus on guests instead of juggling tools, uncertainty, or unnecessary complexity.

What we do:

• Standard Operating Procedures development and staff training materials
• PMS, CRS, and communication tool optimization (Teams, Slack, Missive)
• Workflow documentation and internal file organization
• Remote training and operational guidance

Well-designed operations reduce staff burnout, improve consistency, and create space for good judgment when situations require it.

The result: Empowered staff who deliver excellent service with confidence, even when you're not on-site.

Vacation Rental Consulting

Whether managing a single unit or a multi-property portfolio, we help you navigate the fast-paced vacation rental space with structure and strategic clarity.

Comprehensive solutions:

• Airbnb and VRBO listing audits and optimization
• Dynamic pricing and revenue strategy
• Guest communication automation
• OTA photography, content, and ranking improvement
• Calendar synchronization and channel setup
• Performance benchmarking and competitive analysis

We apply proven hotel revenue principles to elevate your short-term rental performance — bringing pricing discipline, stronger reviews, and fewer operational headaches.

The result: Higher nightly rates, improved occupancy, and systems that scale as your portfolio grows.

Motel Consulting Packages

Smaller motels face unique challenges — from owner-operator burnout to limited staffing and aging systems. Our on-site consulting packages serve properties across southern British Columbia and western Alberta, providing actionable solutions to modernize operations without unnecessary complexity.

Typical projects include:

• PMS setup and training (Little Hotelier or Cloudbeds)
• Website refresh and local marketing support
• Custom operational documentation and workflow guides
• Revenue and occupancy improvement plan
• Training for new staff
• Comprehensive 3-day on-site transformation packages

We understand the realities of running a smaller property. Our solutions are practical, budget-conscious, and designed to give owners their time back while protecting profitability.

Available as on-site or remote engagements — tailored to your budget and property size.

Why Partner with Four Sides Hospitality Consulting?

Ready to Elevate Your Property?

We believe the best hospitality businesses are built on clear decisions, steady systems, and respect for the people who run them — guests and teams alike.

Let's start the conversation and build a strategy tailored to your goals.